Pure Concepts Hair & Boutique

Kristine Young

2024-04

Tori was fabulous. She listened to me and offered great suggestions to give me the kind of wash and wear style I was going for. Then she did her thing and I couldn't be happier with the results. She was also super friendly and we had a great chat. It's an eight hour drive for me but I will be back.

Renee Conroy

2024-02

Amanda did an amazing hair cut for my guy George! He hadn’t been to a salon since pre Covid and was concerned about going. He was thrilled with Amanda’s skill and guidance! I am thankful more than you know!💘

Marlene Spector

2022-05

Warm, welcoming, tastefully decorated, my stylist Kelsey greeted me at the door and directed me to her work station. She took the time to discuss my color and hair cut which made me very relaxed and assured she was listening to my needs. While coloring and styling my hair she made me feel welcomed as she asked me about my home and interests. I was delighted with the end result of my hair experience and intend on being a faithful customer(I’ve already booked my next appointment). I look forward to other services such as manicures, pedicures and facials. Thank you Pure Concepts for your excellent array of beauty services and excellent people! Thank you Kelsey for your wonderful talent and great personality and for making my salon experience fantastic!8/10/2021My 9 year old granddaughter and I were treated like royalty during our hair coloring(me only) cut and styling session with Connie yesterday. I heartily recommend Connie and all the professional stylists at this salon. A great place to be treated well and relax and refresh. I am so grateful they are there!9/29/2021Connie again worked her magic with my hair! Perfection with color cut and styling thank you so much Connie❤️Services: Bang trim, Haircut, Hairstyling, Hair coloring

Roberta LaDue

2022-05

Everything was perfect as usual. Kelsey is amazing - she really knows what she's doing, and she does it every time I come see her. I love the friendly banter around the store while undergoing Kelsey's "magic". Connie is a joy to listen to. She is always so positive and has the most interesting stories. I really look forward to visiting all the ladies at Pure Concepts.Service: Hair coloring

Patricia Fulton

2023-05

Danielle and Kelsey are phenomenal. They provide the best service in a relaxing experience. And after the cut, the coCompliments I received were very 👍. And the products in the salon are remarkable.

Karen Mischel

2022-05

Kelsey was fantastic making me feel comfortable as she did a great job with my make-up for a photo shoot. I didn’t adequately express how much I appreciated her at the time but I’d highly recommend if anyone has a special event they should surely give her a call!Service: Makeup services

Maribeth Solverson

2021-05

As always, my experience here was outstanding! My skilled stylist was gracious, fun, & very professional! I am very happy with the way she cut & styled my hair. It just couldn’t look any better. She is a miracle worker with my “ COVID hair”! My head massage was to die for.I will definitely be coming back.Services: Haircut, Hairstyling

mason pain

2023-06

I’m picky about getting my hair cut to the point I usually don’t for a few years at a time. Amanda cut my hair perfectly and made donating what was cut very simple. Thanks!

Elizabeth Hipwell

2022-05

The hair stylist. Connie really communicated beautifully and really took what I envisioned perfectly, and added the finesse of her expertise. The best hair style and coloring I''ve had in years. Highly highly recommended. Will definitely come back again and again.Services: Hairstyling, Hair coloring

Krista Heinz

2020-05

Connie does the best job with my bangs and her scalp massage is very relaxing. Sarah fixes my angry face flare ups so I don't rub my face off with steel wool. Danielle and her boys are so cute and sweet! Sometimes the most relaxing hour of my 4 to 6 weeks between trims!

Allison Mendoza

2020-05

What a great place and amazing staff! I feel very lucky to have this salon available near me. Ashley does amazing work. I have VERY curly and difficult hair, and this salon and Ashley definitely listen and do great work. Highly recommend!

Hillary Hoban

2023-05

I’ve been going to Pure Concepts for years & have always had a wonderful, professional experience. The quality of a big city salon, but Viroqua style. Make an appointment & see for yourself.

Sherry Zuhlke

2019-05

Excellent small town salon with big city expertise! Everyone was so friendly, knowledgable, patient, and so welcoming to new customers! I have long hair that needed a color touch up. Kelsey did an awesome job!

Eugenia Nordskog

2020-05

It was a great experience, and I look forward to going there again. Grace is great at her job and cut and styled my hair just how I wanted it.I would recommend this lovely salon to anyone wanting a haircut. I haven't tried any of the other services they offer, but I look forward to trying them in the future.

Andrew Anderson

2020-05

I love our Aveda salon. Danielle runs a great business and all of the stylists are incredible. Kelsey has been my regular stylist now for a couple years and she is just amazing.

Arlene Schwartz

2022-05

It was wonderful! This was a consultation to discuss dying my very short hair! I now have an appointment scheduled! I also managed to purchase a beautiful pair of shorts, 2 pairs of earrings and a gorgeous bracelet!!!Service: Hair coloring

Patty Meurer

2021-05

I had my hair colored and cut. Danielle didn’t even know me and spent quality time with me and my hair! I would highly recommend this place and her! I would definitely go again!Service: Hairstyling

Vicky Bethke

2021-05

I LOVEmy stylist Connie, she is a professional in many hairstyles. She is well versed in knowledge in her trade. She is on the forefront on the Covid, ie. Hand Sanatation, cleanliness, masking.... and she is fun, always personable, and I highly recommend this salon to everybody.Service: Hairstyling

Reed

2022-05

Connie was awesome and fixed my hair color that I messed up ! She listened to my concerns and what I was aiming for my hair color she's a very happy person and treated me great 😊 I would recommend her!Services: Haircut, Hairstyling, Hair highlighting, Hair coloring

Jena Kleiber

2020-05

Kelsey does an amazing job every time. I also look forward to my appointment there. The girls are friendly and always make you feel great.

Nikki

2023-12

The salon is beautiful and Kelsey was fantastic!

Lori Martin

2020-05

I have been a client at Pure Concepts for many years and have enjoyed observing the boutique's growth, professionalism and creativity. Each stylist brings their best technique to the table every day - thank you for being part of the Viroqua community!

Daniels Peter

2021-05

Kesley was super professional and really good at the custom hair style that I requested....love how it turned out....THANK YOU THANK YOU THANK YOU....(Kelsey....don't forget to check out more of 'Black Violin.')Service: Hairstyling

Kathy O'Rourke

2020-05

I think Connie a color genius and Sarah is a facial guru. Danielle runs a great business and is always positive and the whole place is friendly and fun.

Arianna Lacoste

2021-05

Kelsey was so fun! She listened to exactly what I wanted and I got that as a result. Definitely my new favorite salon!Services: Hairstyling, Hair coloring

maggie Van Alstyne

2021-05

Connie always treats me like family. She always makes sure I am happy with my hair and I always leave feeling so great.Service: Hairstyling

william fitch

2023-08

I was very pleased with my hair cut today. Thanks Amanda!Service: Haircut

Alex K.

2021-05

This place was wonderful. They were friendly and listened to what I wanted. My haircut turned out great.Service: Hairstyling

Crystal Quimby

2020-05

This is the only place I can bring my kids and not have them leaving in years when they are done. They absolutely love Kelsey!

Jillian Ritchie

2021-05

Connie is so careful and thorough! She took her time to get my haircut just right.Services: Hairstyling, Hair coloring