Rollie & Helen's Musky Shop

Todd B

2024-01

This place is the most amazing musky shop you will ever go in to. We drove 2 1/2 hours just to look around and it was absolutely worth it. Ended up buying a reel. If they don't have the bait you are looking for it's because it doesn't exist but they will have 100 better ones so you'll get over it. Definitely worth a stop.

Ryan Hager

2024-05

Top notch customer service and they are resident experts when it comes to fishing. Way to go Musky shop!Anyone reading this needs to stop in and talk to guys on what truly works. If you want to catch more fish especially monster muskies, you need to go see them!Make sure you pick up a a telescoping rod with a handle wrap from the team at Rollie & Helen's - top notch work! Thanks guys and girls!

Anita Sevcik

2023-08

Stopped to check out the store as my son has ordered online from here a couple of times. Super great staff for questions. Plus an amazing supply of everything from baits, lures, rods & apparel too.If you have a fisherman in your family or circle of friends, this shop is a go to for all kinds of fishing needs. (Wants & Desires too)

L Hunter

2023-11

My truck automatically stops here every year. Crazy ain't it?Awesome selectionGreat staff. Like a kid in a candy store.

Dave Thelen

2023-06

Not just equipment and lures for Musky fishing. They handle equipment and everything you need for whatever type of fish you are after. Great staff. I have been to the store and ordered online. Great experience with both. Also..... They offer an incredible shopping catalog for free. Thank you for all you do at The Musky Shop !! Customer for life

Kyle Funk

2023-10

Great selection of musky lures (huge selection). Jay and the other guys were great to talk to. Helped with lure suggestions, reports, weather effects, etc. Will absolutely stop back next time we are in Minocqua again.

Leah Juarez

2019-05

Great experience. The guys were very helpful in assisting us with our first fishing experience in Minocqua. They have a huge assortment of everything you need for fishing. I recommend stopping by the musky shop for your next fishing trip.

Blake Everyday

2023-05

You know you have to stop in if you're going anywhere in the northwoods for musky. They have what you're going to need, plus advice and the latest info on the water.That being said bring the big wallet because your bank account isn't leaving unharmed. But you knew that getting into Musky didn't you?

Kidrolla

2021-05

Man this place has anything and everything you could imagine for musky fishing. They also have live bait you can get as well.

Peter Rabbit

2018-05

Great selection of musky lures, cannot get away without picking something up.

Kris

2023-08

Very friendly and knowledgeable staff - HUGE assortment of lures, rods, and gear. You can easily spend hours here, it's tough to walk away without snagging some new fishing tackle.

Kevin Mieras

2024-01

They always have what I need and ship it right away.My latest order shipped 19 minutes after I placed it!

Wayne Dahl

2023-05

It is very hard to believe that this place on the outside looks small. But when you get inside, you can't believe the amount of fishing baits and equipment they have. They have a great clothing choices as well. If you can't find a musky bait there, you won't find it anywhere.

Ridgley Skidmore

2022-05

These guys are absolutely great! I use the app and order a bunch of stuff and they get it shipped out quick and always are the best at sales and different promotions. No one else has the scale of selections for every single thing you need to get that fish of a lifetime! They are great at communicating if you ever have a question or issue as well. I can't wait to make the pilgrimage out there to see the shop in person but until then, I will keep shopping with these guys because honestly if you want to get the gear you need to catch the legendary Esox, you can't beat the Musky Shop!

Adam Turner

2022-05

Great selection of pike/musky lures, great customer service. They called me asap to inform me that I ordered something out of stock and didn't waste my time to place another order and get a refund. Lightning fast shippers! Hope one day I can get time to drive up n see for myself instead of ordering from a screen. Thanks!

James Becker

2023-05

This is definitely the go to place for your fishing needs . The staff were very helpful in making my choice of lures to use. Al was very helpful in making my choice of lures to use and when and where to use them. Job well done

Kevin Z.

2021-05

Great staff, always helpful and resourceful. Online orders around the Holiday's understandably come with some items being out of stock. Each year, I will get a call from the business letting me know what is going on and whether or not I want to wait on backorder, substitute the item or just take a refund. During busy times they could easily just refund my purchase and email me letting me know something was out of stock. Instead they take the time to actually call and talk on the phone (in today's world with text and email) this is well appreciated and makes things much more personal. I will l continue to buy from here! They also carry great custom colors and gear outside of the excellent customer service!

Brett Bremser

2023-10

Holy cow! If they don’t have it, you don’t need it! Unbelievable selection of musky tackle. Worth the pilgrimage to the northwoods all by itself.

Jeff Dimick

2022-05

I wanted to get two longer setups for my wife. Older gent, not Elmer, (heard older gent's name but can't remember, apologies) walked me through available options and helped me narrow choices. My commendations on his patience, listening, and understanding. Been stopping here since 1992, great shop!

Marshal Leifheit

2023-09

Answered my questions promptly and thoroughly and processed and shipped my order same day. Excellent customer service!

Marilyn Kolodziej

2024-03

A great store. Well stocked.

CMS Carpentry

2022-05

The only Musky Shop I buy from. Great selection of product. Awesome assortment of custom lures. I often find some of the staff to be annoyed by the customers, very few smiles or even acknowledgment your there. But, there is always 1 person that's very helpful enjoyable to talk with and genuinely appreciates the customers.

Jim Hewitt

2022-05

Just visited our first time and Holly $#@&!! This place is LOADED with quality rods, reels, terminal tackle and attire. Definitely will return often when I have a good 4 hours to shop! This is an amusement park for fishermen!☆☆☆☆☆I have to add- too many Pro Tackle shops are so worried about shrink (theft) and you can see it with having anything of quality Locked Up behind the counter or back room where you don't see it or try it. Others, follow you like you're robbing the place. THIS PLACE, Way opposite. I got, "Check this one out" & Great tips too! MUSKY SHOP is definitely the place to go! When I left, my wife came in (I had to watch our Dobie in the truck) and she said ""I just wanna look and get a ball cap." 25 minutes later, she came back and told me about how great the staff was and walked me through her next trip, detailing many things she looked at. Her first ever Musky at our lake was a mere 48" and she's caught Many more fishing off our dock!?!Musky Shop will help her get to the 60" club-

Alex K

2021-05

Have visited the Musky Shop many times in person. This time was virtually through their website. Called to chat about a few products and options and placed an order online, purchased regular shipping. The item arrived in two days and packaged well, no issues. Would highly recommend in person as well as for online orders.

Shady Ace

2022-05

I ordered 11 lures through the website, easy, simple, minimal steps. Order was processed and shipped immediately with 100% accuracy.Highly recommended.The poor reviews below are nonsense.Common sense tells you to always check your bait before you leave the store. Taking the time to write a poor review versus the two seconds it takes to open a lid is ridiculous.

ryan fisher

2023-05

This is the absolute best place for pike and musky fishing tackle on Earth! Best selection of lures, leader making components, rods, reels... everything!I order from this place about 10 times a year and the service and prices are the absolute best.

Tom Hulbert

2023-05

In shop and online this is a great place to shop for fishing and musky gear. ALL the people i spoke to over the phone were extremely helpful. awesome place!!!

Jason Shantz

2022-05

Absolutely the best in the business in customer service! Had an issue with a new Lexa reel and not only are they replacing it with a new one they are also sending me a paid postage label to return the original reel. This is why the Musky Shop gets my business year after year!

Brad Hendrickson

2021-05

Ordered a few lures. Shipping is very reasonable. Low enough that I can order just one musky lure when the mood strikes me. True test was a st croix legend tournament. Shipped same day. I had it within 3 days and in perfect shape. They also reply to emails while some of the competition does not. Will buy all my musky tackle here from now on.

john litzau

2023-09

Everything Musky! If they don't have it, you don't need it!