It's A Keeper Bait & Tackle

DJ Neuville

2023-12

Best bait shop and fishing equipment in Rock county. Went in there today to check out the F F and F sale and they had some great prices as usual! Remember you are just a number to the big box stores, but your purchases to a local small store make a huge difference and they appreciate it. Shawn was super informative as usual. Will continue to get my fishing supplies here.

Scott Nightengale

2021-05

Family owned and run, helpful with your fishing needs and don't skimp on the minnows. The last time we went I'd asked for w dozen and it looked more like 4/5, they also offer food.The three pictures I added are from 06/06/2020, I'd went in and asked for 2 dozen minnows and this is what I got, as I said they don't skimp on the minnows.

Outdoor Videos

2024-02

It's A Keeper is my go to for all things fishing and most recently ice fishing related gear. Just bought a new vexilar fish locator, 9000btu heater, ice jigs, and minnows. They couldn't have been more accommodating. I highly recommend.

Jay Wayne

2023-12

Great service and store jam-packed w great lures and bait. Shawn and Marci are the best!

Rachel Vivien Gunn

2023-09

Great selection of exceptional products and very knowledgeable and friendly staff. Make sure to go closer to the weekend. One of the owners makes a mean Italian beef in the food portion of the store.

Josh Gallagher

2024-02

Best bait shop around . The owners are good people and helpful

Chris Hooker

2023-05

This is my go to place for bait and fishing supplies. The staff are friendly and knowledgeable. There is a good selection of fishing supplies as well. It's a Keeper is active in the community and gives back through sponsoring Take a Kid Fishing, and working to support local fishing chapter clubs. This is a great local business

Stephen Peterson

2023-05

Definitely a keeper in my book! I've been going here ever since I started working in Janesville last year and I love going in and buying bait and tackle from and talking with the owners! I also love their drawings they do with some pretty cool prizes raffled off about once a week and their "mystery grab bags" they sell as well.

Eric Sauer

2023-05

Best bait store all around absolutely everything you need to fish plus they have amazing home cooked goodies!!!! It's definitely my one stop shop before hitting the water.

Kurt Scheidegger

2024-01

It's my favorite place to get bait or a cheesecake.

Josh Courtney

2023-05

Absolutely a perfect place to stop by with the family before going fishing! They have everything to get you started and will put you on some fish!! Make sure you stop by you won't be disappointed!!

Brittany Szewcik

2021-05

This place is great! The staff are super friendly and knowledgeable. They sell everything from tackle for minnows to tackle for muskie! Fishing poles, reels, nets, everything! They are right next to a nice river access spot with a walking/biking trail, and they have an ice cream shop/concession stand in the building! Plus they have a bathroom which is awesome lol

Pissin Vinegar

2022-05

Totally Awesome. Stopped in just for worms. Ended up getting 2 poles restrung with line and bought a new pole. I didn't purchase any tackle but looked and saw they have the best selection I've seen all fishing season. Steve thanks for the new line on my poles.

Dawn Hove

2023-05

The owners were very kind and showed us some lures that were hitting in the area. My 9 year old was very happy with the bass he caught! We will be back.

Serenity

2022-05

I have recently started to get back into fishing and this bait and tackle shop has by far been the best in regards to helping new fishers. The shopkeeps are very knowledgeable in all the products they sell and when helping me they generally ask what fish I'm trying to go after and give both personal opinion on lures and an overall profession opinion on them. The best thing about them is they do not try to upsell items or sell you items you don't or may not ever use. They are also very knowledgeable of nearby fishing areas as well!

P. F.

2019-05

The owner is very knowlegable and provides quick and friendly service. Knows the local fishing spots and has good advice on what baits are working. Like the clean professional presentation. Most of all like that it is not a big box store.

randy rickels

2023-05

Nice friendly bait shop that supports the local community. Very well stocked and reasonably priced as well. I will be back!

Matt Luebke

2020-05

Haven't been fishing for years, and want to take kid out. I needed pole and supplies to go so Sean was nice enough to help me out. Very friendly and helpful! Plus always nice working with local businesses!

Daniel Nyhus

2023-05

Its a keeper bait shop is a very friendly place to get your bait and fishing supplies. They will answer any questions that you have. They are very informative on the eguipment that they sell.

Craig King

2023-05

Today was my first visit and the owners were very knowledgeable and friendly. The selection is great and prices are very fair.They are keepers!

Roberto Cruz

2019-05

I have never been her till yesterday. My experience was really good. She was very friendly and hooked it up with extra bait! I'd definitely go here again when I'm in the area.

Daniel Miller

2019-05

Awesome place to get anything you need for local or any type of fishing. The owner and staff are very friendly and willing to answer any questions you have from what loures to use to where the fish are biting at right now. I recommend them to anyone who hasnt already been there! I have never heard one bad thing about them. The owner is one of the nicest people out there, he has helped my gf with alot of things going on and he always tells her how proud he is of her!

Sarah Staver (Shandi)

2015-05

Great place for all basic fishing needs and fresh stock bait. The people there are really friendly and always ready with a joke or fishing tip. My friends and I prefer to stop here. Nice to have the snack area now. Mmmm ice-cream!

Laura Cornwell

2022-05

If you don't shop here, you'll be missing out on stories, information, knowledge andlot's of fun! Shaun, the owner is amazing! Supporting local business owners is the only way to go.

tanya gapski

2023-09

Son gets his bait here. Good prices and very nice people

Bobby Keena

2020-05

Great selection of live bait and they have just about anything else you could want there at great prices. Very helpful staff. If you don't see what you want ask and they can get it. Wouldn't use any other bait shop in the area!

Jason Markham

2019-05

Get all my bait here when I can. My 3yr old broke her pole and was asking about getting a new one I told her we would get her one but not today and she could use mine. She told Shaun how she had broken her pole and he grabbed one and gave it to her. They are always super nice to both of my kids and they love the ice cream at flipping frog too.

Dennis Byrd

2019-05

Great fishing place. As a matter of fact best fishing place, owner is very helpful. He helped my wife and I so much thank you again. Btw this post is from your favorite Chicagoans. We will be coming back!

Bill S

2022-05

Very friendly and helpful. Very knowledgeable. My wife and I found all the gear we needed and got very helpful advice about good lakes near by to fish and kayak on. Thank you!

Randy Strand

2023-05

What a great place to go.. the owner helped me out so much...I needed a couple fishing license...he new exactly what I needed..he took care of it so fast only place I'll ever go....