The Three Sons

Brittany I

2023-07

I always visit the one outside Arnold’s park! Not entirely cheap, a kids shirt was about $20 but you can get nice Okoboji attire there.

Richard Birath

2024-02

You won't find better deals and name brand clothes at these prices. If you don't make a stop here you are missing out plus awesome people and conversations.

Kerri Hodges

2024-02

More than your typical vacation sweatshirt stop. Yes, they have those, but their focus is on name-brand, active lifestyle clothing. Something for all ages.

Nicholas Welbig

2023-12

Great store. Great brands/variety! Nice to have a store like this around here year-round!

stan lukowicz

2019-05

Everyone should stop here and support this business. they are very nice group of people that work hard to maintain a large selection of clothing from a variety of brands. I think they have very fair pricing. I know I could buy it cheaper online but I would rather be able to try it in first and also support a nice small businesses like this

Jessica G

2023-08

A HUGE variety of clothing brands and styles from infant to adult. A lot of stuff, so kinda hard to find what you're looking for. Name brand Okoboji items. Large discount room upstairs as well.

regularguy

2023-12

You could not find a staff more concerned about finding what you want. Lots of space in this old wooden cabin!

ashton barratt

2022-05

Got some nice Patagonia gloves and a pair of Nike golf shorts, employees were helpful, shop was very cozy. Will return!

Raymond Zellaha

2023-09

A place where you are always treated with the care and comfort we know everyone deserves.

The Okoboji Cyclist

2023-07

The 3 sons is an absolute legend in the lakes area. A must stop and shop. Herman, Paula, Brian, Emil, Matt, Sue. All names to remember and friendly faces you never forget

nicole owens

2021-05

One of the best places to shop in the area!! The people are always really nice and helpful... Huge variety of okoboji items and other name brand clothing & shoes at a great price. I believe that everyone visiting the area should definitely stop in and be surprised.

addi october

2019-05

AMAZING!!! i got a sweatshirt and blanket, which are both very comfortable and warm!! the people working were very nice, except for this girl who kept giving my family and i dirty looks. creaky floors and interesting layout, but great service and selection of items. hats and socks and shoes and blankets included!! my mom said its just like it was when she went as a small little girlie!!!

Della Whitcomb

2022-05

Love the inventory @ The Three Sonsn which is the home of the 'University of Okoboji' apparel plus the U of Okoboji sweatshirt blankets! If you don't own 1n you shoud...if not 1 for every member of the family!!So much variety and so many great brands! The owners Emil & Herman and all the employees are so helpful! To top it all off, yesterday when I went in...not really with anything on my mind to look for...I came out with so many awesome purchases! Emil took the time to gift wrap (birthday & Christmas), put name tags and bows on every one! Plus he soft gift wrapped 2 and put in boxes that are ready to address and mail!! It is Oct 20th and I am way ahead of schedule. God Bless the Richters as they continue to Bless all of their patrons!

Joshua A

2019-05

The building may be run down, but the spirit certainly is not! The owners and staff here are great, lots of variety, cool memorabilia, and I appreciate the effort they put into the Okoboji races year after year.One of the only clothing retailers in the area offering higher end merchandise.

Aaron Lorch

2017-05

This is a classic and the best place locally to find top brand clothing. It's also the key to find your nostalgic University of Okoboji gear. I don't like spending immensely on my clothing, so I take advantage of the great deals they have several times a year on their tip brand apparel.

Hannah S

2020-05

If you go, you have to learn the history of this amazing gem of a store. Home to the U of O, and so so so many amazing brands. Definitely will surprise and delight you. Run by a phenomenal family who are dedicated to the lakes area.

MARCIA LAWRENCE

2022-05

Gotta stop by this mecca of clothing and footwear. You'll never be in a more unique store. Happy to be served by the Richter brothers in person. Not often will you find the store's founders serving customers at age 70 (80 maybe).

Marc Dockter

2023-05

Cool store with all kinds of outdoor gear, especially Okoboji-themed goods. Fun to check out even if you aren't shopping for anything in particular.

Steve Martini

2021-05

The selection is incredible and the historical family business story is awesome! If your passing through Milford or visiting Okoboji, you need to pick yourself up some Okoboji U apparel - so cool!

Amy Hoffman

2020-05

This is one of my all time favorite places! Prices might seem high but this is high quality merchandise not a discount chain! They have the best variety of Birkenstocks!

Norman Zurn

2023-05

It's where the University of Okoboji was born in Milford. Lots of fun clothes, but over priced in my view. But worth the stop if you want Okoboji clothes.

Jacob Flesvig

2021-05

A great store with a huge clothing inventory. Oakley, Patagonia, Nike, etc. You can easily spend hours in here. The kids that work there are also super helpful. Ask for Fallon if you need help

Mitch Jasper

2019-05

Worst experience ever. I bought a pair of $160 shoes. Wore them I once and the hurt my feet. Tried to take them back and they said they wouldn’t take them. I will never purchase anything here ever again. I have never had a NO return policy for buying something. Lesson learned. I guess it is better to shop in line. At Zappos I would never have this problem!

Kelly Kraines

2023-05

Lovely family owned business. Amazing selection of clothes. Be sure to check out the sales upstairs.

Knut Brown

2021-05

You will not find a retail store with better service and genuine appreciation for shopping local. We looked at Scheels, Macy's, and Von Mour for a pair of Birkenstock saddles. Only 3 Sons had the style we were looking for.

Immortal Goku789

2020-05

I come here everytime I visit Okoboji. They have all sorts of name brand clothing ranging from Oakley and Underarmor to Tommy Bahama and Billabong. They also have tons of University of Okoboji merchandise. I got a couple nice Underarmor shirts with University emblems on them

Andy Schwager

2021-05

Friendly staff great selection of clothing and shades. Love to stop there when passing through don't forget 50%off plus 1 dollar all merchandise upstairs...

Tom

2019-05

I go to Three Sons in Milford everytime I'm in Okoboji. The older gentleman at the store is fantastic and always tells us every year that he understands we can get all the name brand clothes/sunglasses in Omaha but he appreciates us purchasing them there. He also always asks us if we need any help finding anything. Great assortment of adult and kids clothes. Noticed they also had some Vineyard Vines clothes now with Okoboji on them. I'll continue to support this top notch local establishment in the tiny town of Milford, IA. University of Okoboji for Life!

Ann Hansen

2023-06

Great name brand items. Found a perfect Okoboji t shirt

Heather Nase

2021-05

Expensive, not worth it, unless you have $80 to drop on a shirt(and that's half off). However, if you wait long enough you can get stuff on clearance for $7 - good luck finding anything good tho